There were over 152 Million blogs online in 2013 and that number has for sure gone up over the past 3 years.
But despite there being a lot of blogs online, how come only a fraction of them generate substantial traffic? How come only a fraction of them are successful?
Well dear reader, it all boils down to their content marketing strategy.
You see, majority of people create blogs to blog about their passion(s) but they don’t create a proper marketing plan to help them get eyeballs on their content.
Over 85% of bloggers just write content and hope that somehow people will visit their site and that it’ll become famous.
The other 10% of bloggers write content on their blogs then spam their sites with blackhat and greyhat SEO techniques that end up backfiring in the long term.
In reality it’s less than 5% of bloggers who write content on their blogs and do proper content marketing to ensure their blog’s grow to become leading authorities in their chosen field.
So what do the 5% of successful bloggers do differently? They simply build relationships and that’s the cornerstone of content marketing.
Why Building Relationships Is The Cornerstone Of Content Marketing
contentmarketinginstitute.com describes content marketing as;
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
In simpler terms, content marketing is promoting your content so as to draw in potential “customers”. You can either profit by selling them a product or service, or you can profit by them clicking on the Ads on your site.
So what does building relationships have to do with any of this?
Well, it’s quite simple. Would you buy a product or service from someone you’ve never seen before who comes straight at you to pitch to you?
Personally I wouldn’t and I don’t think you would as well.
We tend to believe and do business with brands we trust and trust is formed from building a relationship. The same applies to content marketing.
One can’t simply expect to spam people on social media, via email or via Ads and expect to have a successful online brand. The main focus needs to be on building a relationship with your audience plus other authorities in your chosen field.
What You Can Now Do
- Focus on building relationships with other bloggers in your niche so that they can promote your articles on their sites. This will give you some very high PR links plus referral traffic.
- Focus on building relationships with your target audience. Instead of pitching to them, first try and share helpful pieces of content-that will build the trust. Once they trust you as an authority, then you can offer your products and/or services.
As you begin your content marketing journey, remember to do proper keyword analysis. There’s nothing as wrong as targeting the wrong keywords.
I hope you found value in the above post. If so, please drop a comment or to in the comment field below; I’d love to hear from you!